The Partnership Aims to Help Athletes Publish Premium Content and Maximize Their Value on Social Media
LOS ANGELES (June 3, 2020) – Momentum and Opendorse today announced a partnership to streamline the distribution of athlete-driven content. The strategic alliance looks to help more athletes engage fans and build brand value on social media by making premium content accessible and available to publish with just one tap.
With Opendorse, Momentum can seamlessly share premium video and visual media with participating athletes. Once shared, athletes can review, approve, and publish to their personal social media channels with Opendorse’s one-tap publishing platform.
“All eyes are on athlete-driven media right now,” said Momentum Founder and Cincinnati Reds All-Star Pitcher Trevor Bauer. “With live sports on pause, there’s no better time for athletes in every sport to double down on social media and build authentic, long-lasting connections with our fans. This partnership with Opendorse allows fans to see more of the content they love, while helping athletes maximize the value of their channels.”
As the sports world has adjusted due to the COVID-19 pandemic, MLB players have been more active than ever before. An analysis of social media data shows a significant increase in activity among players since the shutdown began. Comparing the 40 days prior to Spring Training with the 40 days since the MLB season was postponed, baseball players have published:
2X more social media content
3X more videos
3X more images
“Media companies built for athlete distribution and social consumption will lead the next era of innovation in sports media,” said Opendorse CEO Blake Lawrence. “And I believe Watch Momentum is leading that charge. It’s exciting to help athletes alongside an organization with core beliefs that align so closely with our own at Opendorse.
While the current increase in activity is positive, it points to a common challenge athletes face – that many slow or fully shut down on social media once the season starts. This partnership will help athletes maintain activity now, and increase social activity once sports resume and the attention on players returns to its peak.
About Momentum: Momentum is an athlete-driven media company that uses storytelling to connect athletes and fans on a human level. Trevor Bauer and Taiki Green founded Momentum in 2019 with the goal of sharing authentic player stories and ultimately affecting the public perception of baseball. Since the launch, it became the first-ever player-led media company credentialed by Major League Baseball and has produced over 500 pieces of original audio and video content including popular series like Bauer Bytes and Live At Bats. Momentum is changing the way that that baseball players and fans connect and ultimately how the sport is marketed. Content lives across Momentum digital channels as well as distribution partners including PlayersTV and FOX Sports. To learn more, visit www.watch-momentum.com
About Opendorse: Opendorse is the social publishing platform designed to help the world’s most influential athletes and individuals post with a single tap. Today more than 10,000 athletes around the world Opendorse to publish content from partners including the PGA TOUR, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams, and hundreds of brands. The platform is purpose-built to help athletes make the most of their moment and to capture this massive opportunity alongside the organizations they’re connected to. From All-Americans to All-Pros to CEOs – when important people share content on behalf of their partners or organizations – they share it through Opendorse.